Feature

March 3, 2026

Jung-Hong KimJung-Hong KimCo-founder & CEO, Klipy

Company waterfall enrichment across PDL, Clearbit, and Apollo

Cross-validated company data from People Data Labs, Clearbit, Apollo, and more via waterfall enrichment, for the most complete and current company intel.

Company waterfall enrichment across PDL, Clearbit, and Apollo

Klipy now enriches company records through waterfall enrichment, querying People Data Labs, Clearbit, Apollo, and more in sequence and cross-validating them for the most complete and current company data.

Rather than one provider, Klipy queries several in order: highest-confidence first, cross-validate, fill gaps from the next source, then prioritize the freshest data. It runs on its own as companies are created or go stale.

What changed

  • Waterfall enrichment queries People Data Labs, Clearbit, Apollo, and more in sequence
  • Results are cross-validated and gaps are filled from the next source
  • Enriches revenue, headcount, funding, tech stack, key contacts, and more
  • Runs on its own when companies are created or flagged as stale

Klipy now enriches every company record through waterfall enrichment, querying People Data Labs, Clearbit, Apollo, and more in sequence and cross-validating them. You get the most complete and current company intelligence without paying for each subscription yourself.

What changed

Instead of relying on a single data provider, the Klipy agent queries several in sequence:

  1. Primary source: it checks the highest-confidence provider first.
  2. Cross-validate: it compares results across People Data Labs, Clearbit, and Apollo.
  3. Fill gaps: if one source is missing a field, Klipy pulls it from the next.
  4. Freshness check: it prioritizes the most recently updated data across all sources.

Each company record picks up:

  • Revenue, headcount, and growth signals
  • Industry classification and sub-categories
  • Funding history and investors
  • Technology stack
  • Key contacts and decision makers
  • Social profiles and recent news

No single provider has perfect coverage, so the waterfall gives you a fuller and fresher picture of every company you sell to. It runs on its own when new companies are created or when existing records are flagged as stale, with no manual triggers, and keeps your CRM data current in the background.

Who it's for

Owner-sellers who need accurate company data to prioritize and personalize outreach but do not want to buy and manage separate data subscriptions.

How to use it

There is nothing to set up. Enrichment runs on its own as companies are created or go stale, so your records stay current without manual triggers. Open any company in your CRM to see the enriched fields.

Frequently asked questions

Do I need to trigger enrichment manually?

No. It runs on its own when a company is created or a record is flagged as stale, keeping your CRM data current in the background.

Jung-Hong Kim

About the author

Jung-Hong Kim

Co-founder & CEO, Klipy

Jung-Hong Kim is the co-founder and CEO of Klipy, the AI CRO for owner-led B2B teams. He has spent over 15 years in B2B technology and builds Klipy while running its sales himself, the same owner-seller he builds for who still closes and delivers the work. He writes about sales follow-up, speed-to-lead, and running a founder-led sales motion without an SDR team, grounded in what actually works when the person selling is also the person doing the delivery.

15+ years in B2B technologyCo-founder and CEO of KlipyHKUST alumnus

Company waterfall enrichment across PDL, Clearbit, and Apollo

Category: Feature. Published: March 3, 2026.

Klipy now enriches company records through waterfall enrichment, querying People Data Labs, Clearbit, Apollo, and more in sequence and cross-validating them for the most complete and current company data.

This is a changelog entry from Klipy, the AI Sales Operating System. Klipy automatically captures every sales conversation across email, meetings, LinkedIn, WhatsApp, and Telegram, then handles follow-ups, CRM updates, and meeting prep.

Learn more at https://klipy.ai. View all changelog entries at https://klipy.ai/changelog.

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