Founder Labs: Design and Figma Basics
View on Luma🎨 Design Basics for Founders: Making Better Design Decisions Early
About the Session
Design is often treated as a finishing touch. In reality, it shapes how users understand your product, trust your brand, and decide whether to stay or leave.
In this Founder Labs session, we’ll break down the fundamentals of good design for founders. No prior design experience required. This is about learning how to think visually, make clearer decisions, and communicate better with design, even if you are not a designer.
We’ll focus on practical design principles and how to apply them using tools like Figma. The goal is to help founders move faster, give better feedback, and avoid common design mistakes that slow teams down or weaken products early.
This session is designed for non-designers who want practical skills they can apply immediately. Whether you are building your first MVP, working with a designer, or doing things yourself, this lab will give you a stronger foundation.
What We’ll Talk About
🎯 Design fundamentals. Layout, spacing, hierarchy, and alignment
🎨 Color and typography basics. How to make simple choices that look intentional
🧭 Visual clarity. Designing screens that are easy to understand and use
🛠️ Figma basics. How to create and iterate on simple, clean designs
🧩 Common founder mistakes. What usually goes wrong and how to avoid it
🔁 Working with designers. How to give clear feedback and direction
About the Guest
Joey Lee is Chief Product Designer at Klipy and co-leader of Friends of Figma Hong Kong. She studied biomedical sciences in university but found her true interest in solving problems for people, not just humans in the abstract.
She transitioned into product design by teaching herself through experimentation, building, breaking, and learning rather than following theory. After several years in consultancy helping startups ship their first products, she has worked with teams across tech, food, retail, and consumer brands, including Pernod Ricard, Bakehouse, MTR, Tencent, and KIN Foodhall.
Joey believes design is fundamentally an act of communication. As Donald A. Norman writes in The Design of Everyday Things, design requires a deep understanding of the person the designer is communicating with. Good design is effective communication, and it is a skill founders can learn, not a talent reserved for designers. She will share a hands-on, practical approach to design that founders can apply to their products, teams, and everyday decisions.
About entR
Entrepreneurship Roundtable (entR) is a private community for women founders and aspiring founders, created for real conversations about building businesses without the pitching or selling. Each session focuses on a single theme, from fundraising and negotiation to scaling and exits.
Founded by Tina Law and Emily Ho, entR was born from a shared desire to create a safe, honest space for women to connect, exchange lessons, and grow alongside one another.
Venue Sponsored By
Klipy and The Hive
Event Guidelines
Admission: This event is by approval only. Approved guests will receive a confirmation email and calendar invite. Invitations are non-transferable.
Respect and conduct: Attendees must follow all community and venue rules. Respectful and professional behavior is required at all times. Harassment, discrimination, unwelcome advances, intimidation, or inappropriate recording will not be tolerated. If you experience or witness a violation, please notify the event host immediately. Violations may result in removal from the event and exclusion from future invitations.
Community values: No pitching, hard selling, or unsolicited promotion. Respect the privacy and confidentiality of fellow participants.
Safety and liability: Participation is voluntary and at your own risk. Organizers, sponsors, and venues assume no liability for injury, lost or stolen belongings, or damages.
Media: By attending, you consent to being photographed, filmed, or recorded for promotional and marketing purposes.
Communications: By registering, you agree to receive event-related updates. You may unsubscribe at any time.
