Comparison

HubSpot vs. Klipy: Do You Need a New CRM or a New Execution Layer?

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HubSpot is excellent at what it was built for - centralizing contacts, tracking deals, and powering marketing and sales automation. Klipy sits on top as an execution layer, turning every email, meeting, and message into real coverage, disciplined follow-up, and truth in HubSpot and the rest of your systems.

Klipy auto-captures every customer interaction

Klipy unifies email, meetings, and messaging

Klipy turns every promise into next steps

Klipy reveals real coverage and hidden risk

Klipy makes HubSpot data honest and actionable

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AI Sales Execution Platform

CRM & CDP

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Other Sales Stacks

(e.g. CRM, Workflows, Assistants, etc.)

Teams running complex B2B cycles with Klipy typically see

2.5x

more qualified opportunities worked

32%

more revenue from long-tail accounts

70%

more sales touches per rep

80%

less sales admin

Trusted by 2000+ Industry and Revenue Leaders

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Capabilities

What HubSpot Is Great At - And Where It Hits a Ceiling

HubSpot is a strong CRM and CDP, and for many go-to-market teams it’s exactly what they need. But as deals get bigger and more complex, most teams start to feel a gap between what HubSpot shows on screen and what’s actually happening across accounts, regions, and long sales cycles.

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Primary JobCore CRM and customer data platform for marketing, sales, and serviceExecution layer turning multichannel interactions into disciplined action
Where It LivesOne central tool in your revenue stackSits across email, calendar, messaging, meetings, HubSpot, and other tools
What Reps SeeRecords, properties, pipelines, and activity logsUnified timelines, prioritized accounts, risks, and next steps
Main OutcomesOrganization, automation, and reporting across the funnelHigher win rates, real coverage, and forecast confidence

When Hubspot Sales Hub alone is enough for the Basics

  • Great all-in-one CRM and marketing hub for growing teams
  • Strong pipelines, workflows, sequences, and automation out of the box
  • Good visibility into contacts, deals, campaigns, and lifecycle stages
  • Flexible reporting and dashboards for marketing, sales, and CS
  • Ideal when you’re standardizing basic process across teams

Where teams start to struggle with Just Hubspot Sales Hub alone

  • Important context and follow-ups still live in inboxes and DMs
  • Pipeline can look healthy in HubSpot while deals go quiet underneath
  • Multi-stakeholder engagement is hard to see from properties and tasks alone
  • Forecasts depend on manual updates instead of behavior across channels
This is usually the point where teams don’t need another system of record; they need an execution layer on top of what they already have.

Stack Synergy

How Klipy Complements HubSpot as an Execution Layer

Most teams don’t replace HubSpot. They keep it for what it does best and add Klipy as a light execution layer over the top. Klipy doesn’t compete with your existing tools; it makes them work together to actually move deals forward. If you are looking for a lightweight CRM to start with, Klipy comes with a built-in sales CRM that self updates, so you can start without adding any extra operations.

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Data captureEmails, calls, and notes logged as activities when reps rememberEvery email, meeting, and message auto-stitched into shared account timelines and synced to HubSpot
Day-to-day for repsReps scan HubSpot, inbox, and tasks to decide what to doReps wake up to prioritized accounts, risks, and ready-to-send follow-ups
Account & stakeholder viewFragmented across deals, tickets, sequences, and personal inboxesOne cross-channel timeline and stakeholder map for each account and opportunity
Forecast & reviewsStages, amounts, and close dates driven by manual updatesBehavior-based engagement signals that support or challenge the forecast in HubSpot

KPI gains from Stacking Hubspot Sales Hub + Klipy

  • Lift win rates on the HubSpot pipeline you already have
  • Turn static HubSpot pipeline “coverage” into truly worked opportunities
  • Tighten forecast confidence with behavior-based, cross-channel insights
  • Help new reps ramp faster on complex accounts and territories

How Klipy makes this work with Hubspot Sales Hub and more

Klipy was purpose-built to sit on top of the tools you already use - not replace them. Under the hood, 40+ specialized AI agents encode industry-tested SOPs from global enterprise sales teams across qualification, sales operations, and sales management.

Each agent focuses on a specific step in complex deal execution, so Klipy can quietly maximize the strengths of your current CRM, email, and analytics stack while filling the gaps they leave. Because Klipy is a focused execution layer - not an "all-in-one" platform that tries to do everything and excels at nothing - it plugs into your stack cleanly, drives better behavior across the team, and makes every other tool you've bought more valuable.

Klipy's Core Job on top of Hubspot Sales Hub

  • Auto-captures emails, meetings, and messages into structured account timelines
  • Turns loose promises into concrete, prioritized follow-ups and drafts
  • Surfaces gaps in coverage across stakeholders, segments, and regions
  • Feeds engagement truth back into HubSpot CRM and reports

Real-World Examples

What This Looks Like in Practice

It’s easier to feel the difference in real situations than in a feature checklist. Here are a few familiar moments where teams feel the impact of adding Klipy on top of HubSpot.

Forecast Review

With HubSpot only, you see stages, amounts, and next activity fields; whether a commit is real still comes down to rep confidence and static properties.

With HubSpot + Klipy, you see which deals have gone quiet, which lack executive engagement, and which are single-threaded across channels—so you can challenge or support commits based on real behavior.

Strategic Renewal or Expansion

With HubSpot only, your champion shows recent email and meeting activity, but sponsors and economic buyers look like just another set of contacts; hidden risk often surfaces late.

With HubSpot + Klipy, Klipy maps the buying committee, shows who’s engaged and who’s gone dark across email, meetings, and messaging, and suggests re-engagement paths with drafted outreach so you can get ahead of churn or stalled expansions.

New Rep Taking Over an Account

With HubSpot only, a new rep inherits records, properties, and scattered notes, then spends days pulling context from past owners’ inboxes and separate tools.

With HubSpot + Klipy, they open a single view with all past interactions, key people, open promises, and a prioritized action list for week one—so they’re productive almost immediately.

Rule of Thumb

Do You Need a New Tool - or a New Execution Layer?

When teams search for “HubSpot alternatives,” the real question often isn’t “Which CRM should we buy instead?” It’s “Do we actually need a new system, or do we need better execution on top of what we already own?”

Here are some quick rules of thumb to help you decide if Klipy is needed for your business.

Keep Hubspot Sales Hub as your core tool if…

  • You mainly need HubSpot’s core job as an all-in-one CRM and CDP.
  • Your sales motion is relatively simple, with short cycles and few stakeholders.
  • Manual logging and basic task discipline are still manageable for the team.
  • Forecast risk and execution quality are not yet board-level concerns.

Add Klipy on top of Hubspot Sales Hub if…

  • You see high-intent deals or renewals slip or go quiet without warning.
  • A few hero reps keep complex accounts on track while others struggle to follow through.
  • You want HubSpot reports to mirror real buyer engagement, not just what gets logged.
  • You need a shared, cross-channel view of account coverage and risk across regions and teams.

You don’t need to rip out HubSpot. You need an execution layer that sits on top of it.

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